VELO INGREDIENTS
VELO is made with only 5 high-quality ingredients.
NEXT IN
NICOTINE
No Tobacco. Just VELO.
WHAT AR
VELO NICOTINE
POUCHES?
VELO nicotine pouches are small, flavoured pouches containing nicotine, that you tuck between your lip and gum.
We believe we've created the very best nicotine pouch out there, which is why we are not only #1 in the UK1, but also in Europe3.
VELO NICOTINE POUCHES
VS CIGARETTES
FLAVOURINGS
Food-grade flavorings give the pouches their distinctive tastes, such as mint or fruit.
SWEETENERS
Natural and artificial sweeteners provide a pleasant taste without added sugar.
NICOTINE
We use tobacco-free4, pharmaceutical-grade nicotine polymer. This is what brings out the iconic VELO Burn6.
PLANT-BASED MATERIALS
We add plant-based ingredients to bulk the product and make it a comfortable size.
WATER
Which helps to create the pouch's texture and aids in nicotine absorption.
BENEFITS
WITH VELO
Not only is VELO an alternative to other tobacco products, but we are the No.1 Nicotine Pouch in the UK1 and Europe
THE ORIGINAL NICOTINE POUCH, BORN IN SWEDEN
From the original creators of nicotine pouches, VELO was a Scandinavian invention. It has been used for centuries and started off as snus, a loose chewing tobacco before evolving into tobacco-free4 VELO.
NO TOBACCO,v NO SMOKE, NO VAPOUR4
Unlike cigarettes, snus, and vapes, VELO nicotine pouches are totally tobacco-free, smoke-free and vapour-free4.
99% LESS TOXICANTS2
With no smoke, vapour or tobacco4, VELO is scientifically proven to contain 99% less toxicants than a cigarette2. That's 99% less toxicants, with 100% VELO enjoyment.
ANYTIME, ANYWHERE
Because they're tobacco-free4 and vapour-free4, you can enjoy VELO nicotine pouches anytime and anywhere you want - In cinemas, at gigs, in the office, on a plane, on the train, whenever and whenever you can think of.
FLAVOURS TO SUITE EVERY TASTE
When it comes to choice, we've got it all. From fruity to minty, fusions and beyond, our range of 20 flavours is specially curated to match every taste preference and deliver an instant long-lasting flavour experience.
HOW TO VELO
VELO is super simple to use.
GET YOUR FREE SAMPLE NOW
Find the right VELO flavour for you and enjoy a free can on us.
MORE ABOUT VELO
What is Nicotine?
How to Dispose of VELO Nicotine Pouches Properly
What You Need to Know Before Trying Nicotine Pouches
VELO Nicotine Flavour Guide
Nicotine Pouches at Work
Nicotine strength guide
Complete beginner’s guide to nicotine pouches
Are Nicotine Pouches an Alternative to Smoking and Vaping?
What’s the Difference Between Snus and Nicotine Pouches?
How to Maintain Your Nicotine Pouch
What are Nicotine Pouches?
What are the smoking rules at airports?
CAN YOU TAKE NICOTINE POUCHES ON A PLANE?
WHAT IS SNUS AND HOW DOES IT WORK?
WHAT ARE THE ALTERNATIVES TO SMOKING?
The UK’s Favourite Smells Revealed
The History of Nicotine Pouches: How Scandinavia Influenced Nicotine Pouches
NICOTINE POUCHES: CHOOSING THE RIGHT ONE FOR YOUR NEEDS
HOW ARE NICOTINE POUCHES MADE?
1 Based on NielsenIQ RMS data for the Nicotine Pouches category for the 18-month period ending 30/09/2025 for the UK total retail market (Copyright © 2025, NielsenIQ). For more info, please visit velo.com
2 This product is not risk-free and contains nicotine, an addictive substance. Comparison based on an assessment of smoke from a scientific reference cigarette (approx.9 mg tar) and components released during use of a VELO pouch, in terms of the average of 9 harmful components, independently prioritised for reduction in cigarette smoke.
3 Based on VELO [estimated] volume share in measured retail in the following key nicotine pouch markets in Europe: Sweden, Denmark, UK, Poland and Switzerland, calculated as of June 2025.
4 This product is not risk-free and contains nicotine, which is addictive. You should not use this product if you do not already use nicotine.
5 Compared to a cigarette and/or snus]. Based on laboratory testing. Individual results may vary. This product does not reduce existing teeth stains. Other factors may contribute to teeth staining.
6 By burn we mean a heat and tingle sensation [on the gum/in the mouth] when product is used.
